Thursday, March 09, 2006

We finally got around to setting this up!
The last month or so has been pretty hectic in preparation for the launch of our bed linen range. Bed linen. That's right. Sheets. Fitted sheets. Pillow cases (or, if you want to be all fancy pants, call them pillow shams). Have I lost anyone yet? If you told us three months ago we'd all be fluent in linenbabble I would have thrown a no-name hand-me-down polyester blend sheet in your face. How times have changed. After roadtesting one of our Egyptian cotton sheet sets in January I suddenly realised why those women put their bodies on the line in the manchester department at the Myer stocktake sales. NICE SHEETS CAN CHANGE YOUR LIFE. As in, you won't ever want to get out of bed, so life as you know it may quickly come to revolve around remote controls, stable tables and bed sores. Fingers crossed, I'm not quite there yet. You know how Linda Evangelista said she'd never get out of bed for less than $10,000 a day? I'm seriously getting to the point where I wouldn't get IN a bed if the sheets had a thread count below 200 per square inch...

So Enfant Vilain came about when we realised how normal, socialised people like us generally associate bed linen with generic, shrink-wrapped parcels that you might buy once a year on sale. Ok, that your mother buys you once a year on sale. Where's the fun in that? Sheets should be bought and wrapped and unwrapped with tender loving care. Nice sheets make bed so much more fun and snuggly. Egyptian cotton sheets will outlast regular ones by YEARS. I mean, it makes perfect sense to everyone here in the EV office, because we're all converts. But seriously. Take my word for it.

So at the moment we're working madly towards launching the website and online shop at www.enfantvilain.com. The biggest issue facing us is what the hell we're meant to name our two little Enfant Vilain characters (FYI: it's pronounced on-font vee-lah. For all the non-francophiles out there, it means 'naughty child'). Jack and Jill? Jacques and Renee? Carrie and Big? Go to the site, plug in your ideas and who ever gets naming rights wins an Enfant Vilain sheet set! How good is that!

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