Tuesday, August 01, 2006

Farewell Amelie and Christopher!

If you're a regular watcher of this blog and our website you might have noticed that we're dropped the Enfant and expanded the virtual dimensions of our business to a Boutique. Enfant Vilain no longer, it's all about Vilain Boutique from now on.
Why the change? The official story is that our rapidly expanding product range (just wait, Ok? we're juggling about 3,236,564 balls at the moment) defies classification (gasp!) and we thought it would be easier to group everything together in a nice boutique with polished floorboards and lots of natural light (that's our vision anyway). The unofficial story is a touch seedier.

Our two pyjama-clad cuties, Amelie and Christopher, who helped us launch the site back in March let all this cyber infamy go to their heads. What started as a promising collaboration between us and two Wiggles-loving toddlers started to echo the editorial pages of New Weekly. Outrageous contract clauses and a rider that made Diana Ross look like Mother Teresa. What can we say? We're citing irreconcilable differences. "Team Enfant" and "Team Vilain" t-shirts will soon be available on our website.

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