As Frank sings... we wrap...

Operation wrap and pack is in full swing... the air is thick with D&G Light Blue as Frank's dulcet tones drift through the office.

A strange calm has come over EV HQ as the focus moves from arm waving, helicopter view positioning and concept development to the very real task of kicking orders out the door!

Looking forward to the reaction of our first customers. Please send feedback, we'd love to hear if you were delighted, distressed or dumb founded.

megan@enfantvilain.com

Paper cuts sting...

A bit of a late start today... big sunglasses and even bigger cup of coffee... Interstate friends who needed entertaining... who knew you could get up to so much on a Tuesday night in the city?

Arrived at EV HQ to find a flurry of activity in our inbox. All we can say is we LOVE Melissa at www.saleguide.com.au and all her wonderful subscribers!

We've had referrals, we've had sales and we even have our first party booking. Champagne and goodies on its way shortly...

Struggling with internal debate on the best name for our blue (currently baby blue)... maybe you can help?

Feel free to drop us a line ruwan@enfantvilain.com. If we use your suggestion we'll ship you a set of pillowcases for your trouble!

Got to go now, wrapping, packing and all that stuff.

First Sale....Woohoo

We pushed the site live today and had first sales within a couple of hours of launch. Site hits have gone through the roof and best of all people are signing up for the great specials and are passing on to friends.

Planning a campaign in www.saleguide.com.au next Wednesday so expecting even more activity. Melissa who runs the site/list is excellent, very swicthed on and professional!

Biggest danger we face now are all the paper cuts from wrapping. Who said bed linen wasn't a dangerous caper!?!

Loving what we are doing, so full of energy and ideas. Getting the site live just feels like the beginning of so much more to come...

Site going live...celebrations begin

Hi all, really quick post. We are finally launching site as I type. Had a little premature celebration dinner at I Carussi II in St Kilda. Pizza outstanding but unfortunately we came back to the office only to find lots more little things we had to do before the site could go live. At 3am we called it quits but have been beavering away at keyboards all day... Maybe we will have to have ANOTHER celebration dinner tonight!

We're working on it!

Ok so it's now Wednesday and the shop isn't live. Like all good things, the devil is in the detail. The more time we spend thinking about it the more great ideas we have and the bigger the project becomes... I guess anyone who has ever worked on an online project knows what we are talking about.

Anyway, we have drawn a line in the sand. ABSOLUTELY no more additional features! So expect to see the site and shop go live late on Wednesday.

We are positively tingling with anticipation. We don't know if we'll be run off our feet or deafened by the silence.

It's like that moment before the big party you are hosting. Will people turn up? Will the party be a flop? Who knows really... it's not until the next day when you're picking beer bottles out of the pot plants that you think to yourself. Hell yeah, that rocked... What can I say, please come to our party...

The enfantvilain website is going to be up and running on Monday evening! That means our 'store' is going to be open for business. Up until now, the EV homepage has been running a competition to name our two pyjama-clad characters. All you people out there who have contributed suggestions have been added to our mailing list and will be the first to know about upcoming specials and discount vouchers. Whoever suggested the two best names will win a brand spanking new sheet set in your choice of colour and size. We'll be notifying the winner at the start of next week.

The response to the naming competition was pretty impressive - the grand majority of them certainly surpassed my lame suggestion of Jack and Jill in terms of creativity and originality. It looks as though we'll be spending this weekend sifting through all the entries. I'm feeling a bit anxious and overwhelmed... is this what all new mothers go through?!

For the past few weeks we’ve been debating how we were going to put a unique spin on the product images for the EV website. Not sure if you’ve noticed, but photos of sheets generally aren’t that… uuh… exciting. All we really garnered from hours of vigorous research (Ok, so we flicked through a stack of manchester catalogues) was that there ARE people out there who can actually fold a fitted sheet so that it sits square. We’re still struggling with that…

Last Saturday we landed at Birrung Marr for our photo shoot armed with our EV products, a Polaroid camera and more DIY enthusiasm than the team from Backyard Blitz. Birrung Marr, down near the Yarra river and that new Citylink freeway, has the most lush grass in the world. Who knew so much fun could be had with grass and boxes?! We went through a couple of boxes of film in no time.

I just love the instant gratification of Polaroids. Actually, maybe it’s because I love singing ‘Hey Ya’ by Outkast the ENTIRE time as an excuse to ‘shake it like a Polaroid picture’…

Shake it like a polaroid picture

We finally got around to setting this up!
The last month or so has been pretty hectic in preparation for the launch of our bed linen range. Bed linen. That's right. Sheets. Fitted sheets. Pillow cases (or, if you want to be all fancy pants, call them pillow shams). Have I lost anyone yet? If you told us three months ago we'd all be fluent in linenbabble I would have thrown a no-name hand-me-down polyester blend sheet in your face. How times have changed. After roadtesting one of our Egyptian cotton sheet sets in January I suddenly realised why those women put their bodies on the line in the manchester department at the Myer stocktake sales. NICE SHEETS CAN CHANGE YOUR LIFE. As in, you won't ever want to get out of bed, so life as you know it may quickly come to revolve around remote controls, stable tables and bed sores. Fingers crossed, I'm not quite there yet. You know how Linda Evangelista said she'd never get out of bed for less than $10,000 a day? I'm seriously getting to the point where I wouldn't get IN a bed if the sheets had a thread count below 200 per square inch...

So Enfant Vilain came about when we realised how normal, socialised people like us generally associate bed linen with generic, shrink-wrapped parcels that you might buy once a year on sale. Ok, that your mother buys you once a year on sale. Where's the fun in that? Sheets should be bought and wrapped and unwrapped with tender loving care. Nice sheets make bed so much more fun and snuggly. Egyptian cotton sheets will outlast regular ones by YEARS. I mean, it makes perfect sense to everyone here in the EV office, because we're all converts. But seriously. Take my word for it.

So at the moment we're working madly towards launching the website and online shop at www.enfantvilain.com. The biggest issue facing us is what the hell we're meant to name our two little Enfant Vilain characters (FYI: it's pronounced on-font vee-lah. For all the non-francophiles out there, it means 'naughty child'). Jack and Jill? Jacques and Renee? Carrie and Big? Go to the site, plug in your ideas and who ever gets naming rights wins an Enfant Vilain sheet set! How good is that!

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