Monday, May 29, 2006

Fashion photographers and stylists beware!

Oooh! I posted that photo of the hamper we made up last week then realised we should have shared some of the other shots we took. Just quietly, Sarah and I are starting to fancy ourselves as a bit of a photographer/stylist duo. Today: EV office floor with 4-megapixel digital camera; next month: photography studio at Conde Nast headquarters, Manhattan. Watch out Mario Testino and David LaChapelle.
You could say we drew on a variety of styles and aesthetics during our photo shoot. Ok, so the first one slightly plagiarises a previous EV banner involving some lush green grass...

but we started to splash out a bit once we got the products out of their bespoke packaging...

then we kind of mixed it up a bit...

We might have a bit of a play with some of them on photoshop this afternoon and you'll soon see the results on the website.

Conversation topics around the EV water cooler* (in no particular order):

- We wrapped up and delivered our first ever Enfant Vilain hampers last week for two great fundraising events. We thought they looked so snazzy we had another impromptu photo shoot before the baskets left the office...

We donated some sheet sets to the Urban Seed mission, which operates out the back of the Collins Street Baptist Church (see www.urbanseed.org). Our hamper was a raffle prize at a classical music concert on Thursday night. We also donated a hamper to the Butterfly Foundation, which supports people with eating disorders, for their Ball on Saturday night. Unfortunately for us the tickets sold out in record time and we missed out, but there's always next year... Check out www.thebutterflyfoundation.org.au to see what good work they do.

- We've got another ad booked in www.SaleGuide.com.au this Wednesday. We were absolutely overwhelmed with enquiries and orders after our first advertisement back in March, so fingers crossed this one is just as popular. If you're not a subscriber, sign up! If you're not already an online shopping addict you soon will be!

- Our newest EV recruits are 'taking it to the streets' this week in Melbourne's CBD. Carla and Sarah will be carding unsuspecting office workers on their lunchbreaks with EXCLUSIVE offers to save lots and lots of money when you buy things on our website. If you're one of those people who avoid eye contact, ignore our friendly smile and march past us on the footpath then YOU'RE the one who's missing out...

*we really do have a water cooler

Friday, May 05, 2006

Let's stay in bed all weekend.

Grey skies, drizzle, it's dark by 5.30pm, it's "soup weather" as my mother would say... gotta love Melbourne in winter. Except it's not even winter yet. We're only just out of April! Thank GOD we got heaters in the EV office this week because I was starting to feel like the Michelin Man cruising around the office in my ski jacket and scarf.
We're thinking this can only be good for business though - who wants to be anywhere else but in bed when it's so bleak outside? Ok, add 'infront of a roaring fire at the Empress or Double Happiness' to that rhetorical question.
The EV office is quite the little hive of activity. Our team has almost doubled in the space of a week, requiring a trip to Ikea yesterday for more trestle tables and desks. As we speak, Jason is doing the standard post-purchase routine of circling the flat pack with a cordless drill, wondering aloud why something that looks so straight forward can be so confusing.
Sarah and Carla will be coming in two days a week to help out with the marketing and party plans respectively. Both are as keen as mustard and brimming with hot ideas. It's all happening!