Ch Ch Changes!

The trusty Wikipedia site tells us that change denotes the transition that occurs from one state to another… or something along those lines.

When I think of “transition” I’m always reminded of the awkward gangly girl from school who eventually grew into her long limbs and had the rest of us blown away by her Miss Universe like capacity at the five-year reunion.

So you could say that changing our name from Vilain Boutique to Bear & Duck is our metaphorical leap from being an uncertain teenager to a mature confident being.

Well actually, it’s not as deep and meaningful as that. Names are a funny thing, like a tattoo, they are stuck with you for life and can almost be just as painful. We sympathise with all the kids out there whose parents were a product of the hippy movement and consequently named their children Goddess Poet Rain Puddle Smith. Even though we thought Vilain Boutique rolled off the tongue quite nicely it did prove quite a mouthful to pronounce for most people.

My mum always tells me that variety is the spice of life, so as the kids today say, at Bear & Duck we're “keepin' it real.” The jump from Enfant Vilain to Vilain Boutique and now to Bear & Duck reveals our intention to stay current, offer the front line luxury products for the home and provide interactive activities and interesting (or useless) facts to keep us in the game. No bench warmers here… although we do like oranges.