Extreme measures for extreme shoes...

Cities around the world are wrapping up their Fashion Week exhibitions so, being the fashionistas that we are, we’ve been reviewing some of the articles on fashion trends, forecasts and faux pas from the UK, NY and Melbourne.

On one morning’s figurative flick through the online pages of The Age, we couldn’t go past this fashion article: “Deadly snake protects killer heels.” Mmmm… Five words that don’t really seem they should be in the same sentence. The London department store Harrods took a unique approach to store security and hired a security snake – a deadly Egyptian Cobra to be exact to protect a luxury shoe collection.



The Cobra’s security guard debut was for the launch of an exclusive footwear range. You’d think these shoes were made of gold to require the presence of a deadly cobra to keep sticky fingers away! Well actually, they weren’t far off gold. The collection did feature a pair of ruby, sapphire and diamond encrusted Rene Caovila sandals with a $152,700 price tag.

The cobra’s stretch as a security guard only lasted one day and its efforts proved more effective as a photographic feature than a shoe protector, although we’d still keep our hands behind our backs… no matter how well those jewelled shoes would go with that little black number.

And here we’re thinking our shoe boxes provided some fierce protection for prised foot wear. Although I think an Egyptian cobra, (did I mention they are poisonous?) might be taking too much of an extreme measure to protect canvas covered rubber Dunlop Volleys.

However, seeing we do specialise in fine Egyptian cotton, maybe an Egyptian cobra lurking around the office isn’t that much of a silly idea. Maybe a new name change is in order (we’ve only done it three times) Bear & Cobra, Cobra and Duck??

To view the article click here.

Our shorts have been spotted again, this time in Men's Health magazine. Our short shorts are not just for the ladies it seems!